Street Toyota of Amarillo creates under-the-hood ‘Video Selfies’ for their customers

Armando Martinez checks in Jordan Thornton for an oil change
Armando Martinez checks in Jordan Thornton for an oil change

AMARILLO, TX – Street Toyota in Amarillo Street Toyota is using state-of-the art video technology to provide their customers a mini-mechanical lesson on their own vehicle. “It’s a customer experience like no other” says Jason Reed, Service Manager for Street Toyota. “The moment you pull in to our service drive, our advisers asses your needs on iPads to speed up the process for you.” Reed says.

Street Toyota technicians take videos of cars in the shop and show their customers what repairs, if any, are needed. “The process is quick and easy” says Mike Good, General Manager. “Technicians inspect vehicles with their iPods, press the record button and show the customer what they found. There’s no editing or compressing files” says Good. “Customers receive the video in an email and text message.”

Customer’s video messages are color coded; Green means the car is in great shape and no work is required. Yellow warns of a repair that will be needed down the road, like worn brakes or cracks in a control arm bushing, and a red-coded video shows a repair that needs immediate attention.

Shops can monitor when a customer watches a video, how much of it is viewed, how many times it’s been watched and if they sent it to anyone else. Customers are invited to call the shop, or they can ask the store to contact them to approve any additional work that might be recommended.

“Customers are watching their personalized videos, calling back and ordering the work with confidence” says Reed. “People are just blown away by the transparency and our very honest presentation of what’s recommended.”

If a technician determines that a customer’s vehicle needs multiple repairs, but the customer only elects to do some of the work immediately, the service advisor can immediately schedule a follow-up message. The original video message can be resent a week, month or even a year later to remind the customer of the needed repairs.

“The response from our customers has been great” says Good. “We embrace any technology that improves our customer’s experience.”

Street Toyota uses “Click & Send” video technology from Quik Video, LLC. “Street Toyota has increased their service efficiency” says Jack Gardner of Quik Video. “They made sure we trained all of their service staff to save time and money for their customers.” Check out Quick Video’s website at for more information.

Street Toyota is a high-volume store in Amarillo, with a population 196,000. For more information about Street Toyota, visit the dealership at 4500 South Soncy Road in Amarillo, Texas. To speak with a representative, visit or call the dealership at (806) 355-9846.

Street Toyota has served the Amarillo area for over 34 years and has received the prestigious Toyota President’s Awards for the past 11 years.  Street Toyota was named the 2012 Automotive News ‘100 Best Dealerships To Work For.’  Street Toyota has been a valuable corporate citizen in the Panhandle area. They provide support to area nonprofit organizations such as Boy Scouts of America, United Way, The Mavericks Boys and Girls Club, High Plains Food Bank, Eveline Rivers Christmas Project, Snack Pak 4 Kids, Amarillo Symphony, Amarillo Museum of Art, Discovery Center, CACHA (Hispanic Chamber of Commerce), West Texas A&M University and many other organizations.

Media Contact: Flo Lopez, Street Toyota of Amarillo, Texas, (806) 355-9846,

Check out this video of a customer’s “Video Selfie.”